Meena McDonald Marketing

I cut through the noise and bring your brand to life through storytelling 

Do you struggle to get heard above all the noise and get seen in a world of “mediocre’ content?

A powerful way to get noticed by your audience is by telling stories that are relatable and engaging. Stories connect with your audience on an emotional level, and the more people feel, the more people buy.

They don’t have to be long stories and they don’t have to be presented just as words. Stories can be short and sharp and can be presented as videos, photos or sketches.

People absorb information in different ways so think about how your audience will respond to different styles, formats and platforms.

To be heard and seen you must be relatable and consistently true to your brand values. That way your audience will start to engage with you and trust you. They’ll also see that you understand what they need and how you go about meeting that need.

Stories are the magic tool that hold the key to the emotional connection with your audience. One of the things I regularly get from clients is that they don’t have any stories to tell, certainly nothing interesting that their audience would want to hear. After a 20-minute conversation they’ve already told me at least five stories which would be ideal for their audience!

Would you like me to uncover your stories? And then create them into something that is interesting, engaging and builds credibility and trust with your audience?

Speaking on the power of storytelling

I love speaking at events and on podcasts about storytelling, explaining the science behind it, the emotional connection and what makes us humans tick. I help you understand why stories are so powerful for brand building and creating trust and loyalty.

If you’d like me to talk to your team, at your events, on your webinars or podcasts or any other platform, please let me know.

My experience

My experience spans three decades in marketing, strategy, PR, branding, project management and events of all shapes and sizes, including G8 meetings and conferences for world leaders requiring the highest level of security. I’ve worked with worldwide brands, the largest advertising agency in the world, corporates, SMEs as well as charities and central government. I have experience in a variety of sectors including education, healthcare, professional services, technology, hospitality, IT, sport, publishing, retail and photography.

Since 2010 I’ve run my own agencies and love the flexibility this provides, to both me and my clients.

As a Trustee of a Multi Academy Trust of schools, with schools from some of the most deprived areas in the country, I bring my experience and compassion to the table. Providing hope and opportunities to these children is something I feel very grateful for.

My expertise in storytelling and marketing is well-respected and I have:

• Been a keynote speaker at several events for business owners
• Been a “Dragon” in a Dragon’s Den scenario for final year MBA students.
• Run panel discussions
• Been on several podcasts
• Delivered guest sessions for MBA entrepreneurial students
• Been nominated for several business awards
• Judged numerous prestigious awards

How I add value to your business

By bringing a fresh perspective!

Your customers want to know how you are going to benefit them.

They don’t want to hear about the tedious “operational” parts of your business.

Stories hold so much magic and can create such a powerful impact when told to the right audience in the right way.

Through storytelling I bring your business to life and engage with your clients. By crafting compelling stories I build trust, connection and credibility with them.

I love writing stories for clients to help them grow their business and their profits. 

The stories can be delivered in writing on social media posts, newsletters, websites or articles, or verbally on videos, podcasts and at events. I can honestly bring the most boring products to life! 

So, what are you waiting for? Call me on 07970 754432 or email me at meena@meenamcdonald.com